About Us



About Us

About Us

In the late 1940’s C.L. Masters had the goal of producing the finest quality industrial knives. Today Kinetic is a third generation family owned company and proudly known as the World’s Premiere Knifemaker.
We continue to invest in new technology yet combine this with years of engineering and craftsmanship experience. We cut, shear, and/or slit materials for the tissue, metals, plastic, wood and recycling industries. We have the expertise to help you make better cuts and increase your productivity. Better yet, we can prove it.

Our History

The story behind The Kinetic Co., Inc., is a story of entrepreneurial spirit. During the late 1940’s an industrial salesman named C.L. Masters heard many of his northern Wisconsin customers ask if he knew of a source for better quality industrial knives. They repeatedly asked for higher quality knives than were commercially available on the market.

In 1948 working from a small machine shop in his garage C.L. Masters started Kinetic. He dedicated his time and talents to the research and development of a better product and succeeded. Over the course of the next 20 years Kinetic experienced rapid growth and in 1970 Kinetic moved to its current location in Greendale, Wisconsin.

Shortly after moving into the new facility C.L. passed away. His youngest son Joseph was appointed President and over the next 40 years Joseph lead the company thru 3 acquisitions and 6 building expansions. During this time Kinetic continued to invest in modern technology while maintaining the tried and true manufacturing techniques which give Kinetic its edge.

Joseph Masters unexpectedly passed away in 2013 and leadership of Kinetic was assumed by his two sons. Joseph trained his sons well as the company continued to flourish and stayed focused on its roots. Today, Kinetic is owned by Joseph’s oldest son Cash who started his work career at Kinetic when he was 11 years old. Cash has unmatched knowledge and experience in the industrial knifemaking business. Cash, along with a team of experienced salespeople, engineers, craftsmen and craftswomen, continue the tradition to keep Kinetic in its position as the “World’s Premier Knifemaker”.

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Joseph Masters

Our History

The story behind The Kinetic Co., Inc., is a story of entrepreneurial spirit. During the late 1940’s an industrial salesman named C.L. Masters heard many of his northern Wisconsin customers ask if he knew of a source for better quality industrial knives. They repeatedly asked for higher quality knives than were commercially available on the market.

In 1948 working from a small machine shop in his garage C.L. Masters started Kinetic. He dedicated his time and talents to the research and development of a better product and succeeded. Over the course of the next 20 years Kinetic experienced rapid growth and in 1970 Kinetic moved to its current location in Greendale, Wisconsin.

Shortly after moving into the new facility C.L. passed away. His youngest son Joseph was appointed President and over the next 40 years Joseph lead the company thru 3 acquisitions and 6 building expansions. During this time Kinetic continued to invest in modern technology while maintaining the tried and true manufacturing techniques which give Kinetic its edge.

Joseph Masters unexpectedly passed away in 2013 and leadership of Kinetic was assumed by his two sons. Joseph trained his sons well as the company continued to flourish and stayed focused on its roots. Today, Kinetic is owned by Joseph’s oldest son Cash who started his work career at Kinetic when he was 11 years old. Cash has unmatched knowledge and experience in the industrial knifemaking business. Cash, along with a team of experienced salespeople, engineers, craftsmen and craftswomen, continue the tradition to keep Kinetic in its position as the “World’s Premier Knifemaker”.

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Joseph Masters

Our Company

Making the finest industrial knives and hardened wear products requires highly trained employees, the finest metal working equipment available, the best steel melted and rolled, and a facility that is the best in the world. We have all of those at Kinetic.

For those of you who have not had the opportunity to visit us we would like to take you on a tour so that you can learn who we are and what we look like.

Our Facility

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Our original building was only 1200 square feet. Built in 1950 on the south side of Milwaukee, Wisconsin it was a huge investment for C.L. Masters; prior to this building he was running Kinetic first out of his garage and then out of rented factory space.

But business was good and he had to expand again in 1955; Kinetic grew to 3,600 square feet. Business continued to grow and in 1960 C.L (as he was known in the industry) bought the lot next door to his factory and increased the “shop”, as it was always called, to 7,200 square feet. But business continued to grow; in 1969 he needed to expand but ran out of room at his current location.

A 10 acre parcel was located in Greendale, Wisconsin. It was just what C.L. wanted –not in an industrial park but rather a solitary parcel surrounded by Milwaukee County Parkway land. A plant and offices were designed and built; in July of 1970 we moved in. Our new “shop” and offices were 25,000 square feet. You can learn more about Greendale at http://www.greendale.org

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Since setting up our new “shop” in Greendale we have expanded the plant 4 times; in 1975, 1985, 1994 and 2008. Our offices were expanded in 1978 and 1991. Included in every plant and office expansion were remodeling to existing facilities. Our 1970 “shop” is “newer” today then it was in July of 1970.

Joseph Masters in 1983 at the time of the acquisition of Microblade Limited.

Joseph Masters in 1983 at the time of the acquisition of Microblade Limited.

Our Equipment

Our expertise lies in the manufacture of hardened tool and high speed steel parts. Our grinding capability for these products is the best in the world. We have 8 large Mattison reciprocating table surface grinders, the last installed January of 2014. This latest Mattison was purchased so we can handle the largest grinding requirements of our customers. The table capacity is 36” x 120″ with 36” clearance under the wheel. This machine is a very unique Mattison as it has both vertical and horizontal grinding heads. All of these Mattison grinders incorporate box ways to allow us to hold close tolerances and variable speed spindle drives so that we can take advantage of the latest in grinding wheel technology.

Here Cash Masters is operating one of our Mattison surface grinders as he finish grinds a steel mill plate shear. You just can’t put these shear blades on the machine; fixturing is important. Skill and knowledge pays dividends.

One of our biggest selling points is our “shop” and we are all proud of it. We encourage our customers to take a first hand look by making a visit to Kinetic. We would like the opportunity to personally show you why we believe we are the best source in the world for your industrial knife and hardened wear products.

We tell our customers that “you don’t make money if you are not making products because your machine is down to change knives.” And we practice what we preach: our machine tools are the best available coupled with the latest tooling. We don’t make money unless we are making chips. Kinetic’s metal cutting capabilities can’t be beat.

Our Equipment

Our expertise lies in the manufacture of hardened tool and high speed steel parts. Our grinding capability for these products is the best in the world. We have 8 large Mattison reciprocating table surface grinders, the last installed January of 2014. This latest Mattison was purchased so we can handle the largest grinding requirements of our customers. The table capacity is 36” x 120″ with 36” clearance under the wheel. This machine is a very unique Mattison as it has both vertical and horizontal grinding heads. All of these Mattison grinders incorporate box ways to allow us to hold close tolerances and variable speed spindle drives so that we can take advantage of the latest in grinding wheel technology.

Here Cash Masters is operating one of our Mattison surface grinders as he finish grinds a steel mill plate shear. You just can’t put these shear blades on the machine; fixturing is important. Skill and knowledge pays dividends.

One of our biggest selling points is our “shop” and we are all proud of it. We encourage our customers to take a first hand look by making a visit to Kinetic. We would like the opportunity to personally show you why we believe we are the best source in the world for your industrial knife and hardened wear products.

We tell our customers that “you don’t make money if you are not making products because your machine is down to change knives.” And we practice what we preach: our machine tools are the best available coupled with the latest tooling. We don’t make money unless we are making chips. Kinetic’s metal cutting capabilities can’t be beat.

Video Tour

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Video Tour

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