About us

In the late 1940’s C.L. Masters had the goal of producing the finest quality industrial knives. Today Kinetic is a third generation family owned company and proudly known as the World’s Premiere Knifemaker. 

We continue to invest in new technology yet combine this with years of engineering and craftsmanship experience. We cut, shear, and/or slit materials for the tissue, metals, plastic, wood and recycling industries. We have the expertise to help you make better cuts and increase your productivity. Better yet, we can prove it.

Our history

The story behind The Kinetic Co., Inc., is a story of entrepreneurial spirit. During the late 1940’s an industrial salesman named C.L. Masters heard many of his northern Wisconsin customers ask if he knew of a source for better quality industrial knives. They repeatedly asked for higher quality knives than were commercially available on the market.

In 1948 working from a small machine shop in his garage C.L. Masters started Kinetic. He dedicated his time and talents to the research and development of a better product and succeeded. Over the course of the next 20 years Kinetic experienced rapid growth and in 1970 Kinetic moved to its current location in Greendale, Wisconsin.

Shortly after moving into the new facility C.L. passed away. His youngest son Joseph was appointed President and over the next 40 years Joseph lead the company thru 3 acquisitions and 6 building expansions. During this time Kinetic continued to invest in modern technology while maintaining the tried and true manufacturing techniques which give Kinetic its edge.

Joseph Masters unexpectedly passed away in 2013 and leadership of Kinetic was assumed by his two sons. Joseph trained his sons well as the company continued to flourish and stayed focused on its roots. Today, Kinetic is owned by Joseph’s oldest son Cash who started his work career at Kinetic when he was 11 years old. Cash has unmatched knowledge and experience in the industrial knifemaking business. Cash, along with a team of experienced salespeople, engineers, craftsmen and craftswomen, continue the tradition to keep Kinetic in its position as the “World’s Premier Knifemaker”.

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Joseph Masters
1948-2013

Our history

The story behind The Kinetic Co., Inc., is a story of entrepreneurial spirit. During the late 1940’s an industrial salesman named C.L. Masters heard many of his northern Wisconsin customers ask if he knew of a source for better quality industrial knives. They repeatedly asked for higher quality knives than were commercially available on the market.

In 1948 working from a small machine shop in his garage C.L. Masters started Kinetic. He dedicated his time and talents to the research and development of a better product and succeeded. Over the course of the next 20 years Kinetic experienced rapid growth and in 1970 Kinetic moved to its current location in Greendale, Wisconsin.

Shortly after moving into the new facility C.L. passed away. His youngest son Joseph was appointed President and over the next 40 years Joseph lead the company thru 3 acquisitions and 6 building expansions. During this time Kinetic continued to invest in modern technology while maintaining the tried and true manufacturing techniques which give Kinetic its edge.

Joseph Masters unexpectedly passed away in 2013 and leadership of Kinetic was assumed by his two sons. Joseph trained his sons well as the company continued to flourish and stayed focused on its roots. Today, Kinetic is owned by Joseph’s oldest son Cash who started his work career at Kinetic when he was 11 years old. Cash has unmatched knowledge and experience in the industrial knifemaking business. Cash, along with a team of experienced salespeople, engineers, craftsmen and craftswomen, continue the tradition to keep Kinetic in its position as the “World’s Premier Knifemaker”.

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Joseph Masters
1948-2013

Our company

Making the finest industrial knives and hardened wear products requires highly trained employees, the finest metal working equipment available, the best steel melted and rolled, and a facility that is the best in the world. We have all of those at Kinetic.

For those of you who have not had the opportunity to visit us we would like to take you on a tour so that you can learn who we are and what we look like.

Our facility

1948
kinetic about a

C.L. Masters opens The Kinetic Tool Company to serve the sanitary tissue industry. Manufacturing is done from a small garage.

1955

The Kinetic Tool Company buys a 3600 sq. ft. facility located on the south side of Milwaukee.

1960's

The Kinetic Tool Company becomes a leader in the tissue industry for slitters, perforating blades and winding mandrels.

1970
C.L. and his son Joseph purchase a 10 acre parcel located in Greendale, WI. A new 25,000 facility is built, and the company name is changed to The Kinetic Co., Inc. C.L. passes shortly after this move and Joseph takes over running the company.
1975
The Kinetic Co., Inc. purchases the slitter and shear blade line from the Tool Steel Gear and Pinion Company in Cincinnati, Ohio. This acquisition expands product line into the metals industry.
1983
Joseph Masters Purchases Microblade Ltd. In Sheffield, England. He sets up the distribution of Log Saws for the tissue industry in the United States, Mexico and South America.
1990's

This was a decade of continued expansion. There were major expansions to the office and plant for much needed space. The Kinetic Co., Inc. added knives for the wood and recycling industries to its product lineup.

2000's

The new millennium brought new global opportunities in the tissue, wood and metals Industry.

2010's

Cash Masters, Joseph’s oldest son, leads the expansion into contract manufacturing. A new plant addition with large crane capacity, and the installation of specific grinding and machining equipment was key to this new industry.

2020's
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The Kinetic Co., Inc. further expands its product offerings in the tissue industry with new products. Heat sealing belts for packaging, and off line grinding for log saws are added due to customer demand for continued improvement in the mills.

Our facility

1950
kinetic about a

Our original building was only 1200 square feet. Built in 1950 on the south side of Milwaukee, Wisconsin it was a huge investment for C.L. Masters; prior to this building he was running Kinetic first out of his garage and then out of rented factory space.

1955

But business was good and he had to expand again in 1955; Kinetic grew to 3,600 square feet. Business continued to grow and in 1960 C.L (as he was known in the industry) bought the lot next door to his factory and increased the “shop”, as it was always called, to 7,200 square feet. But business continued to grow; in 1969 he needed to expand but ran out of room at his current location.

1970

A 10 acre parcel was located in Greendale, Wisconsin. It was just what C.L. wanted –not in an industrial park but rather a solitary parcel surrounded by Milwaukee County Parkway land. A plant and offices were designed and built; in July of 1970 we moved in. Our new “shop” and offices were 25,000 square feet. You can learn more about Greendale at http://www.greendale.org

2008
kinetic about c

Since setting up our new “shop” in Greendale we have expanded the plant 4 times; in 1975, 1985, 1994 and 2008. Our offices were expanded in 1978 and 1991. Included in every plant and office expansion were remodeling to existing facilities. Our 1970 “shop” is “newer” today then it was in July of 1970.

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Joseph Masters in 1983 at the time of the acquisition of Microblade Limited.

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Joseph Masters in 1983 at the time of the acquisition of Microblade Limited.

Our quality

Kinetic currently holds ISO 9001:2015 certification.  We have been certified since 1997. 

When you are the world leader manufacturing industrial knives the first and last step in the process is quality.  The first step involves buying quality material from trusted suppliers. 

The next step involves documented steps in the process to manufacture your product.  From sales entering your order, to engineering designing the product, and finally our production team manufacturing the product, all steps in the process are managed by the ISO quality process.   

Our Niton XRF Material Analyzer is a key tool upon initial inspection of a customer sample.  This unit allows us to perform nondestructive material results in seconds.  Next to material, heat treating is parallel when discussing quality and performance with industrial knives. 

Kinetic uses a custom made Newage Hardness Testor designed for checking long and unusual shaped parts.  On the shop floor, each team member has his or her own calibrated inspection tools for use on a daily basis. 

Our quality control department has their own tools for final inspection prior to shipment. 

Our quality

Kinetic currently holds ISO 9001:2015 certification.  We have been certified since 1997. 

When you are the world leader manufacturing industrial knives the first and last step in the process is quality.  The first step involves buying quality material from trusted suppliers. 

The next step involves documented steps in the process to manufacture your product.  From sales entering your order, to engineering designing the product, and finally our production team manufacturing the product, all steps in the process are managed by the ISO quality process.   

Our Niton XRF Material Analyzer is a key tool upon initial inspection of a customer sample.  This unit allows us to perform nondestructive material results in seconds.  Next to material, heat treating is parallel when discussing quality and performance with industrial knives. 

Kinetic uses a custom made Newage Hardness Testor designed for checking long and unusual shaped parts.  On the shop floor, each team member has his or her own calibrated inspection tools for use on a daily basis. 

Our quality control department has their own tools for final inspection prior to shipment. 

Come work for Kinetic!

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Come work for Kinetic!

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